Suominen has introduced two novel, innovative nonwoven products for industrial and household wiping applications. The new product launches implement, for their part, the company’s strategy to increase the share of the higher value added products in its portfolio and to strengthen its market position in industrial and household wiping applications.

The new products, Hercules Nonwoven and Exodus Nonwoven are designed to provide customers with quality performance in industrial and household wiping. Both contain cellulose and synthetic fibers, a combination the company says ensures optimized strength and absorbency with dimensional strength. Despite its toughness, Hercules Nonwoven has a soft, cloth-like feel which makes it ideal also for cleaning hands quickly and conveniently while working. Hercules Nonwoven and Exodus Nonwoven are available in four basis weights.



In other news, Suominen has launched its “We Love Wipes” campaign to help strengthen knowledge of consumers. The campaign, launched also at IDEA 2013, represents a novel way to have dialogue with consumers and other parties within the wipes value chain. The overall objective of the campaign the company says is to further strengthen Suominen’s understanding of the need of consumers and consequently ensure that Suominen is better able to serve its customers and increase the share of the higher value added products in its portfolio.

We Love Wipes campaign aims to raise the overall awareness of wipes and the wide range of the end use applications among consumers and to motivate virtual communication among wipes users. The campaign hub is the www.welovewipes.com website, containing an array of content related to the daily situations where wipes are needed. In addition, it entails a variety of social media activities including Facebook, Twitter, Google+, among others, as well. In addition to digital activities, the campaign includes face-to-face events with professionals in the wipes supply chain. 



“Innovation at Suominen is not just about products but about changing the way business is done and challenging traditional long-held views,” says says Jean-Marie Becker, executive vice president of Suominen Nonwovens. “The market is very dynamic and it is clearly in our interest to become faster to market with the right products. This is one aspect we aim to further improve, with the support from the consumers, the genuine experts of wipes. “

Suominen’s booth at IDEA is number 211, in hall D.